Yigal Azrouel
Yigal Azrouel’s designs, rooted in his Israeli heritage and admiration for surf culture, were experiencing a surge of popularity among ‘it’ girls like those who shopped at Intermix. The brand hired Gabriella as an office manager for their showroom in New York City’s fashion district (right next to Calvin Klein’s). A stepping stone to fulfill her desire for a role in corporate fashion, she chose to capitalize on the opportunity. After one year of administrative tasks and working closely with the creative departments, Gabriella partnered with the marketing team to manage e-commerce, production for photoshoots and fashion shows, email marketing, and social media. She began to build on her education in international business - designing graphics for each digital platform, along with managing the processes of each marketing campaign with a close focus on digital marketing.
Intermix
Intermix, the premier luxury fashion retail chain, recruited Gabriella as an aspiring creative - right after completing her college degree. She was hired to the visual display team at the Madison Avenue flagship store. Gabriella worked directly with the corporate team to develop the location's visual aspects - color stories, lifestyle, signage, and display. From vibrant new designers to top-of-the-line luxury classics, the breathtaking window displays and visually appealing marketing built the foundation for a ten million dollar revenue.