I managed daily client relationships, on-site meetings, and the execution of our social media scope, which encompassed strategy, content creation, photoshoots, copywriting, design, and paid social. By collaborating closely with the on-property team in New York City, I ensured the seamless implementation of our strategy across all active platforms. I also organized influencer visits for trade, creatively repurposing their content as user-generated material for our feeds and paid media.