We crafted a unique art direction to give Yotel a distinctive and recognizable identity. Our approach was centered around a “non-stop” mentality, which we embodied through a dynamic blur effect in our still imagery.

As the Social Media Director, I collaborated closely with the art team to develop concepts that would engage audiences across social media platforms. On set, I played a key role in guiding the art direction for each reel and worked with the producer to ensure a smooth content capture process, ultimately resulting in a cohesive final product.