I led the social media strategy for Marriott International’s Premium and Select hotel brands, amplifying the presence of 18 unique brands. Overseeing a team dedicated to crafting editorial calendars for Instagram, Facebook, and Twitter (X), we drove engagement, leveraged trends, and built brand loyalty through social media management, community management, campaign management, and influencer partnerships. Alongside managing the team, I handled Autograph Collection Hotels and Sheraton Hotels directly, from copywriting and asset design to client satisfaction, ensuring consistent and high-quality monthly content.