NO KA’OI
I led the marketing strategy and management for the fashion brand NO KA’OI, inclusive of brand campaigns and social media during a pivotal time when brands were first exploring the potential of emerging platforms. I developed content calendars, crafted engaging copy, and executed a range of social-first content shoots across New York City. Collaborating with models and influencers such as @natalieoffduty and @theballerina, I ensured that our content not only reflected our brand vision but also resonated with audiences in a social-first capacity.
marketing strategy · social media · art direction · copywriting · influencer & partnerships
NO KA’OI
I spearheaded social-media-focused shoots quarterly across New York City, leading the process from concept to completion. Collaborating closely with a creative director based in Bologna, Italy, I coordinated a series of shoots featuring a range of talent, from micro-influencers to well-known personalities, effectively conveying our brand story across emerging social media platforms while strategically casting to help encourage organic growth on our channels.
marketing strategy · social media · art direction · copywriting · influencer & partnerships
