I designed the critical path and content for the Autograph Collection Hotels' in-room directory, working closely with the Marriott team and external talent partners. This process involved crafting the concept, structure, and content of the directory to ensure a seamless and engaging experience for guests.

Additionally, I managed the brand's social media account, overseeing everything from thought leadership and editorial management to copywriting, UGC sourcing, and content design while maintaining a strong client relationship.