1 Hotel Mayfair -
SH Hotels & Resorts
The 1 Hotel Mayfair brand photoshoot took place in Mayfair, London. Before the shoot, I collaborated cross-functionally with property and corporate teams to ensure seamless production. Over a week on set, I played a key role in executing the creative direction. In post-production, I managed selects, edits, and the budget to deliver high-quality assets. The final content was transformed into web banners, email collateral, social media reels, paid advertising, and brand book materials, effectively amplifying the brand's presence across multiple verticals.
Produced in collaboration with 1 Hotels, Mikkel Vang and Kara Packouz
team leadership · brand strategy · account direction · art direction · campaign management · project management
1 Hotel Hanalei Bay -
SH Hotels & Resorts
For a project similar to Mayfair, I spearheaded a large-scale brand shoot at 1 Hotel Hanalei Bay in Kaua’i, driving the creative vision from concept to completion. From curating talent, overseeing pre-production, and managing key stakeholders, I ensured every detail aligned with the refreshed brand strategy. My leadership prioritized client satisfaction, met KPIs, and upheld the visual direction on set, resulting in an executed campaign that redefined the brand’s direction. The resulting content was transformed into web heroes, email banners, social media reels, press collateral, and more.
team leadership · brand strategy · account direction · art direction · campaign management · project management
1 Hotels
Retail Revamp
For the 1 Hotels Retail Revamp, I led the digital transformation, working closely with the client, art team, and web partner to deliver a refreshed, dynamic website. I assisted during the on-set shoot, ensuring the visuals aligned perfectly with the client’s vision, while also crafting the content strategy for the social media launch. Additionally, I sourced and collaborated with a web partner to redesign and rebuild their Shopify platform, seamlessly integrating the new imagery and video content to elevate the brand's online retail presence.
team leadership · brand strategy · account direction · campaign management
