As a freelancer with Sunshine Sachs Morgan & Lylis, I lead the social media strategy for the Fifth Avenue Association (@fifthavenue) across Instagram and TikTok. I manage a team of six social media specialists across design, copy, and influencer relations, ensuring all content aligns with our overarching narrative and campaign goals.

In addition to overseeing strategy and team coordination, I play a hands-on role in production—filming and editing content myself or directing others and providing creative feedback to elevate the final output. From concept to execution, I help bring the campaign to life through timely, engaging storytelling and visually compelling content in collaboration with brand partners and stakeholders.